WordPress page builders like Elementor and Bricks are very useful in building landing pages with flexible layouts, and allow users to customize the content easily. Most of these landing pages are pillar pages, which receive a lot of internal links from other pages on the website. And internal linking is always a good SEO strategy. To understand all links on the website, you need an SEO internal link checker like Slim SEO Link Manager.
Internal links are links from one page on your website to another. Both pages must be on the same website. With internal links, you're telling users to refer to another page, which contains related content or information on the same topic.
Sometimes, the link is called an internal outbound or internal inbound link, depending on which page you're talking about (the source page that links to another page, or the destination page that receives the link from another page).
It's important to understand that: the more links a page gets, the more important it is. And top linked pages are called pillar pages.
Google and other search engines use links to explore your site and subsequent pages. While backlinks are one of the biggest ranking factors, internal linking is equally important.
Internal linking helps Google understand your site structure. When you link a blog post to another post, Google's crawler will find its way through that post and establish a connection. This connection is used to determine the quality, relevance, and authority of your content.
Internal links tell search engines which pages should have higher authority (more important) than others on your site.
Strategically, you should add internal links to the posts and pages that you want to rank higher regularly across your entire site. Add links to high-value pages on your site. Ideally, the pages you want visitors to. We are talking about landing pages or sales pages to turn these visitors into leads or better, customers.
If you strategically link to high-value pages, you can create an automated pipeline-like structure. A structure that will naturally direct your visitors from low-converting pages to high-converting pages.
And guess what happens when people naturally get an offer that is exactly what they need? They turn into customers faster.
And to create internal links in WordPress, you need to create content first.
Creating content in WordPress
In WordPress, there are several ways to create content. You can use your theme and the default editor to just enter the content into a new page, inside the WordPress admin. WordPress provides 2 editors: the classic editor and the block editor (Gutenberg). Both editors offer a great way to create internal links for WordPress pages.
Gutenberg has quite many block types and is flexible to create content for your website. It allows you to create columns, heading, text, and insert images or WordPress widgets. It also provides complex blocks like the cover block or group, which are very useful to create a landing page.
However, Gutenberg has many limitations such as responsiveness controls or advanced block types. So many people prefer to use a page builder like Elementor, Oxygen, or Bricks to build pages. These page builders are more powerful, flexible and offer a lot of customizations than the block editor. They provide controls for responsiveness and effects; advanced elements like carousels and testimonials; and support dynamic data.
Although using page builders is great and fast for building pages, they don't save the content in the post content in WordPress. So you need a special SEO tool to check and analyze internal links for you, which in this case is Slim SEO Link Manager!
Slim SEO Link Manager can help you analyze content created with:
- classic editor,
- block editor (Gutenberg), and
- page builders!
The plugin supports the most popular page builder plugins in WordPress:
- Beaver Builder, and
- Oxygen Builder
With the help of Slim SEO Link Manager, the content created with these page builders is analyzed and reported in the plugin link reports. And when viewing the edit screen in the WordPress admin, you'll see how many internal outbound, internal inbound, and external links.
For each link, Slim SEO Link Manager gives you details about it such as:
- The target page with title and URL.
- The anchor text. If you insert a link to an image, it will show the image alt text.
- The link type: follow or nofollow, which is important to pass link juice.
- And the link status
Not only help you check and report internal links and external links for page builders, but Slim SEO Link Manager also can help you to:
- Suggest related content to build internal links
- Auto update internal links when a post slug change
- Bulk update links on the website
- And insightful reports for keywords, orphan pages, etc.
For more details about the plugin, please see the plugin page.
Internal links are as important as backlinks. So, start interlinking your content and add more links from time to time. Don't forget to use Slim SEO Link Manager to check which pages are linked most, whether or not they are the most important pages on your website.