The impact of the COVID epidemic has led to an increasing number of Internet users. People shop for and find information about products or services through the Internet more frequently. Therefore, many retailers start an e-commerce business instead of a traditional store.
Ranking higher in search engines is one of the key factors that can help you easily increase organic traffic to your WordPress site. To do that, you must thoroughly identify all the factors that can affect your website's organic traffic and quickly improve them for the best results. In today's post, we will share with you the 5 most effective ways to increase organic traffic to your website. Let's find out!
Create High-Quality Content
Quality content is one of the most effective ways to attract traffic and help your business stand out among thousands of others. You can design an eye-catching website or try to improve your website's ranking on Google. However, it may be meaningless if you don't have engaging content. Having high-quality content is also a way to make new visitors become loyal ones.
You should write relevant content into a series to help users easily search for and refer to it. Relevant content must satisfies user's search intent. So, before diving into the writing, you should have a good understanding of your audience and make a good content strategy to plan what you will write about.
Remember, when useful content is widely shared, it will not only improve the user experience or enhance website traffic, but also help extend the amount of engagement and reputation for your sites. So, make your content comprehensive and useful.
Last but not least, let’s create your unique content. Instead of writing formally or just sticking to one writing style, use different writing styles and tones to flex your content. Besides creating content for search engines, you should focus on the audience's needs and create interesting content with a unique style. It helps you increase organic traffic.
This is a technological trick that can significantly improve your website's user experience. When you use breadcrumbs navigation, you provide your users with a visual representation of where they are in the structure of your website.
As a result, they will be able to effortlessly browse through your website. You may go to a website, look for a blog article, and then click on it. If this post was in the 'SEO' category, for example, the breadcrumbs navigation would look like this:
Home > Blog > SEO > The 5 Most Effective Ways to Increase Organic Traffic to Your Website
This type of 'path' should be placed above the article. The great majority of websites display it on the left side, above the content.
You could believe that it is all about the Breadcrumbs’ features, but that isn't the case. Breadcrumbs navigation has another advantage. This type of navigation gives your website's presence in the SERPs a new dimension.
The idea is that breadcrumbs on your site (in this example, Home > Blog >SEO > 5 Best Ways...) appear in the SERPs as well. Clearly, this provides visitors with additional information about your website before they even click on the content.
You will have no trouble activating breadcrumbs on your website because you are using WordPress. This functionality is available in several plugins, including the Slim SEO plugin.
Interlinking Pages
Always incorporate internal connections into your website's pages.
Let's pretend you make applications for a living and have a website where you also write a blog about gaming and industry trends. Wouldn't it be helpful if you connected multiple postings together when feasible, so that a user could go from one topic to another on your site?
This way, you're not only keeping people on your site for longer, but you're also increasing interaction, which is always a good thing. Linking your content is another excellent way to entice visitors to explore your site further. That is arguably the most appealing aspect of it.
To build internal links easier, you'll need a professional internal link manager like Slim SEO Link Manager.
Social media platforms have grown in importance as a means of establishing and maintaining a strong online presence. For years, social media platforms such as Facebook, Instagram, and Snapchat have been on the rise, with no sign of slowing down.
That is why you must begin utilizing these networks to their greatest potential. Google understands the value of social media presence and uses it as a ranking factor for your content.
If you want to take advantage of the opportunities that these networks give, you should include social sharing buttons on your website. Keep your social media profiles up to date by posting updates.
You should be active on at least two social media networks, posting and sharing relevant material, but keep in mind that each platform has its own narrative to tell. Because no two social media sites are the same, you should have a unique approach for each of them.
Optimize for the SERPs
Last but not least, optimizing for the SERPs is one of the best ways to increase your organic traffic to your website.
What your content appears like on the Search Engine Results Pages is a vital aspect of the total SEO issue. The way it appears on Google has a significant impact.
There are 2 recommendations for you:
- Create the SEO title for people using Google to search for information. It means you should create a title with keywords for people to search easily.
- Your meta description should be easy to understand but not too long and summarize all the important key points of your post or pages.
It's not difficult to figure out what your title should look like. It should be simple to read, concise, and include keywords.
If you don't want to deal with it, there are a number of plugins available. You should check out the Slim SEO plugin if you're using WordPress. It will let you know if your title and meta-description are appropriate.
Once you've sorted it out, Google will take the information and utilize it in its SERPs. Google, perhaps, will find your titles and descriptions appealing. You may also obtain a lovely snippet that urges people to click on it if you have an appealing title and an interesting meta description.
This may appear to be a tiny point, but it may make or break a visitor's decision on whether or not to click on your post. And if you want to boost lead generation and website traffic, this is critical.
Last Words
As organic traffic is the lifeblood of your website, increasing it is one of the most efficient ways to grow your online presence.
The 5 ways listed above can help you improve organic traffic to your website, draw more visitors, and eventually increase your online shop revenue. Remember that patience is required, so don't expect results right away. Good luck!